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- 「最強の一言」Webコピーライティング ほんの数文字の工夫が「売れるサイト」をつくる！マイ...
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vare #:
87942977
「最強の一言」Webコピーライティング
vare #:
87942977
NOK 392
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Microcopy is a way that anyone can increase sales surprisingly quickly and easily.
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Det som utmerker seg
Concise Copywriting
Empowers businesses to create impactful web content using minimal words, enhancing clarity and engagement with their audience.
Effective Microcopy
Teaches techniques for leveraging microcopy, improving user experience and conversion rates through strategic, succinct messaging.
Target Audience Focus
Designed specifically for marketers and copywriters, providing actionable insights that resonate with consumers for maximum engagement.
Produkt detaljer
- 「マイクロコピーとはダイナミックな事業戦略である」（木下勝寿／北の達人コーポレーション代表取締役） 本書は、マーケティング業界で近年、大きな注目を集めているWebコピーライティング＝「マイクロコピー」について、その概要と実践ノウハウを解説する本です。 マイクロコピーをひとことで表すなら、「誰でも驚くほど早く簡単に売り上げを伸ばすことができる方法」です。 通販サイトでユーザーが商品をカートに追加したものの、決済を完了する前に離脱してしまう割合はなんと、平均で７割と言われています。 カートまで来ているユーザーは、もうほとんど商品を買う気満々のはずなのですが、なぜかほんの少しのためらいや不安があって、ボタンをクリックすることができないのです。 逆に考えると、そのためらいや不安をとりのぞいて、ユーザーの背中を押してあげる「最強の一言」を ボタンの文言や入力フォームの周りに入れれば、クリックされる率は格段に上がるのです。 その「最強の一言」は、何も考え抜かれたセールスコピーである必要はありません。 たとえば「問い合わせ」ボタンを「問い合わせをする」に変える、これだけで成約率が３倍以上になった例もあります。 要はユーザーの気持ちに寄り添うようにひとこと言い換えるだけで十分効果を発揮するということです。 本書はこういう誰でも簡単にできる「小さなコピー」の方法を、実例に即してさまざまな形で紹介する、新しいタイプのWebコピーライティング入門書です。 著者はマイクロコピーライティング協会会長として、多くの企業の売上改善に関わってきた人物。現場での成果の実例からそのノウハウを余すところなく開示します。 また、早くからマイクロコピーに注目し、取り入れてきた「北の達人コーポレーション」の木下勝寿社長に伺ったマイクロコピー術も特別公開。 ぜひこの一冊で、あなたの「最強の一言」を見つけてください。
| Forlag | standards |
| Publiseringsdato | June 18, 2024 |
| Språk | Japanese |
| Utskriftslengde | 236 pages |
| ISBN-10 | 4866366834 |
| ISBN-13 | 978-4866366838 |
| Vekt av varen | 1 g |
| Dimensjoner | 5.83 x 0.71 x 8.27 inches (14.8 x 1.8 x 21 cm) |
Hvem passer produktet for?
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Website Designers
This product is perfect for website designers looking to enhance user engagement with efficient online copy strategies.
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Småbedriftseiere
Small business owners will benefit from effective microcopy to improve their website sales and customer interactions.
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Marketing Professionals
Marketing professionals seeking to refine their copywriting skills will find valuable insights in this focused guide.
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Novice Writers
Beginners may struggle to grasp advanced microcopy concepts without foundational knowledge in writing or marketing.
PRODUKTBESKRIVELSE
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Spørsmål og svar fra kunder
-
Spørsmål:
What is microcopy?
Svar: Microcopy refers to concise, impactful wording that guides users and enhances the user experience, ultimately leading to increased sales. -
Spørsmål:
How can this book help my business?
Svar: The book provides practical strategies and real-world examples to optimize your web copy, addressing user hesitation and improving conversion rates. -
Spørsmål:
Is this book suitable for beginners?
Svar: Yes, this book is designed for anyone, regardless of their experience level in web copywriting.
野津 瑛司 Strategy & Competition Editorial Review
The web-based guide titled "最強の一言" (The Most Powerful Phrase) offers invaluable insights for individuals looking to improve their marketing and communication strategies. Customers praise its beginner-friendly content that is not only easy to understand but is also applicable across various scenarios. Many users report substantial improvements in their key performance metrics, such as click-through rates and conversion rates, due to practical changes inspired by the book’s recommendations. For instance, simple adjustments in wording or the inclusion of reassurance phrases have reportedly led to increased engagement and application rates for promotional materials. The book transcends mere writing advice, incorporating broader concepts such as the importance of design elements like button colors alongside text changes. It emphasizes the necessity of iterative testing and research rather than prescriptive solutions, instilling confidence in readers that they can achieve results across different mediums and data types. Users have successfully applied the principles in real-world scenarios, dramatically improving their results and gaining a clearer understanding of effective copywriting principles grounded in data and research. Overall, "最強の一言" is regarded as a practical, actionable resource that can aid novices and experienced marketers alike in creating more effective communication. Readers feel empowered to apply the techniques outlined in the book with minimal time investment, leading to efficient and impactful improvements. **
Kundeanmeldelser og vurderinger
64 kunders vurderinger
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5 stjerne
66%
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4 stjerne
13%
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3 stjerne
12%
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2 stjerne
4%
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1 stjerne
5%
Vurder dette produktet
Del tankene dine med andre kunder
Fordeler
- Beginner-friendly, easy to comprehend
- Clear improvement in conversion metrics reported
- Practical, actionable advice (e.g., small text changes leading to big results)
- Discusses both textual and design elements for optimal engagement
- Emphasizes the importance of testing and research over static answers
- Boosts confidence in copywriting and marketing strategies
Ulemper
- May lack novel insights for more experienced professionals
Plattformtillit og kjøpstrygghet
MT
Mohd
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“The product received very good packaging & safe…Thank You”
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“Accurate delivery timing given”
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“Not madly expensive like I thought, and much quicker than promised.”
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Leila
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“Never dealt with Ubuy before, but everything worked out great. Seamless cross border purchasing and shipping. Thanks!”
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Kwame
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“The process was smooth, with clear communication and timelines. This was my 1st purchase and I am really impressed. I will definitely be coming back.”
12 June 2026 · via Trustpilot
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NOK 392
Bestill nå, så får du den omkring Fredag, August 07
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Funksjoner og fordeler
- Discover the power of microcopy in web copywriting.
- Transform hesitant buyers into customers with compelling words.
- Learn actionable strategies to enhance your site's click-through rate.
- Experience the impact of small changes that can drastically boost sales.
- Gain insights from real-life examples provided by industry experts.
- Unlock the strongest words that resonate with your audience.
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