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Advertising Creative: Strategy, Copy, and Design
The first postdigital creative strategy and copywriting textbook in which digital technology is woven throughout every chapter.
Advertising Creative: Strategy, Copy, and Design
vare #: 1490268

Advertising Creative: Strategy, Copy, and Design

vare #: 1490268

NOK 969

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The first postdigital creative strategy and copywriting textbook in which digital technology is woven throughout every chapter.
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Det som utmerker seg

Comprehensive Strategy
This edition offers in-depth insights into creative advertising strategies, ensuring readers master the essentials of developing compelling campaigns that resonate with targeted audiences effectively.
Updated Case Studies
Includes contemporary case studies that illustrate successful advertising campaigns, providing practical examples that help readers learn from real-world applications and enhance their creative thinking.
Collaborative Design Focus
Emphasizes the synergy between strategy, copy, and design, equipping readers with the skills to create cohesive advertising materials that capture attention and drive results.

Produkt detaljer

Shop Advertising Creative: Strategy, Copy, and Design online at a best price in NORGE. 1506315380
Publisher SAGE Publications, Inc
Publication date January 22, 2016
Edition 4th
Language English
Print length 488 pages
ISBN-10 1506315380
ISBN-13 978-1506315386
Item Weight 2.09 pounds (950 grams)
Dimensions 8.25 x 0.75 x 10.5 inches (21 x 1.9 x 26.7 cm)

Hvem passer produktet for?

Suitable For
  • Aspiring Advertisers

    Ideal for newcomers seeking foundational knowledge on combining strategy, copy, and design in advertising.

  • Marketing Students

    Provides comprehensive insights for students studying advertising, enhancing understanding of creative processes in campaigns.

  • Creative Professionals

    Beneficial for seasoned creatives looking to refine strategies and improve their copywriting and design skills.

Not Suitable For
  • Advanced Experts

    Not suitable for experienced professionals who require highly specialized content beyond basic advertising principles.

PRODUKTBESKRIVELSE

Advertising Creative: Strategy, Copy, and Design

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Kundespørsmål og svar

  • Spørsmål: Hvordan handle Advertising Creative: Strategy, Copy, and Design online fra Ubuy?

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  • Spørsmål: Er Advertising Creative: Strategy, Copy, and Design tilgjengelig for nettbutikk i Norway?

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Advertising Editorial Review

** Advertising Creative: Strategy, Copy, and Design** The book "Advertising Creative: Strategy, Copy, and Design" has garnered a positive reception among readers, particularly those keen on developing a deeper understanding of effective advertising practices. Customers commend the book for its comprehensive approach, which seamlessly integrates the essential components of advertising creativity—strategy, copywriting, and design. Readers appreciate the author's clear and engaging writing style, making complex concepts accessible to both novices and seasoned professionals in the advertising field. Several customers have noted the practical applications of the book's content, highlighting its usefulness as a resource for both students and practitioners looking to refine their marketing skills. The inclusion of real-world examples and case studies is praised, allowing readers to see how theoretical principles are applied in actual campaigns. Many find the book to be a valuable addition to their personal libraries, serving as a reference for crafting compelling ads. Moreover, the book’s structure is well-received, with a logical flow that guides readers through the nuances of each aspect of advertising creative work. However, some readers expressed a desire for more in-depth exploration of certain topics, indicating areas for potential enhancement in future editions. Overall, "Advertising Creative: Strategy, Copy, and Design" stands out as an insightful guide that equips readers with the tools necessary to succeed in the dynamic world of advertising. **

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Fordeler

  • Comprehensive integration of strategy, copywriting, and design
  • Clear and engaging writing style
  • Practical applications and real-world examples
  • Useful for both students and professional practitioners
  • Well-structured with a logical flow

Ulemper

  • Some readers desire more in-depth exploration of certain topics

Produktets prishistorikk

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