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The PR Masterclass: How to develop a public relations strategy that works!
vare #: 42678067

The PR Masterclass: How to develop a public relations strategy that works!

vare #: 42678067

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Learn how to create a PR strategy that delivers results with The PR Masterclass Hardcover. Gain insights from industry professionals. Shop now with Ubuy NORGE!
  • The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy. PR can do more for your money than any other marketing tool. But very few people understand how to use it. Alex does because he has been at the receiving end. So will you if you read this remarkably practical book. ―Drayton Bird, author, Commonsense Direct and Digital MarketingThe lessons contained within The PR Masterclass should be plastered over the walls of organisations seeking to utilise the media effectively for their campaigns. This book is a must-have reference point. ―Ryan Bourne, CityAM columnist and Head of Economic Research, Centre for Policy StudiesThis is an important book about public relations and how the media is changing. Singleton is a straight-talking journalist-turned-practitioner who pulls no punches. He calls on the industry to grow up and adopt the rigour of a professional discipline. It's a call to action that I wholly heartedly support. You should read The PR Masterclass if you're new to public relations or work in the profession and want to continue doing so. ―Stephen Waddington, European director, Ketchum, and 2014 President of the Chartered Institute of Public Relations (CIPR)Provides all you need to know about securing press coverage. ―Fraser Seitel, O'Dwyer's PR magazineEvery page is packed with insight and practical advice. ―Steve Harrison, co-founder, Harrison Troughton WundermanWritten in a no-nonsense style, every chapter contains a mine of information about the subject. What's more, it's clear that Alex knows the business inside out. This is the kind of book you need to have close at hand. Do what it says, and you'll be miles ahead with your PR. ―James Hammond, brand consultantAlex Singleton's book on public relations strategy is an excellent practical guide to the real world of PR. ―Ray Hiebert, Editor, Public Relations Review
Publisher Wiley
Publication date February 17, 2014
Edition 1st
Language English
Print length 208 pages
ISBN-10 1118756231
ISBN-13 978-1118756232
Item Weight 2.31 pounds (1.05 kg)
Dimensions 6 x 1 x 9.1 inches (15.2 x 2.5 x 23.1 cm)

PRODUKTBESKRIVELSE

The PR Masterclass: How to develop a public relations strategy that works!

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Advertising Editorial Review

The PR Masterclass: How to develop a public relations strategy that works! is an insightful resource published by Wiley that spans 208 pages and was released on February 17, 2014. This book has been praised for its well-organized content, particularly its practical advice and ease of reading. Readers appreciate its conversational tone, especially the chapter on utilizing letters to the editor as an effective PR strategy. This book serves as a valuable entry-level guide for newcomers to the PR field and offers a fresh perspective for marketers seeking to engage with PR firms. The combination of humor and real-world experience enriches the reader's understanding of the industry.

Kundeanmeldelser og vurderinger

4.4
176 kunders vurderinger
  • 5 stjerne
    64%
  • 4 stjerne
    25%
  • 3 stjerne
    8%
  • 2 stjerne
    1%
  • 1 stjerne
    2%

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Del tankene dine med andre kunder

Fordeler

  • Well-researched and practical PR advice
  • Conversational and engaging writing style
  • Easy to understand for beginners
  • Insights on building media relationships
  • Innovative tips like using letters to editors

Ulemper

  • Some readers felt it lacked groundbreaking content

Produktets prishistorikk

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